SubscribeLogo Legend
When the Prime Strategies logo was created in 1998 for the first web site, it was meant to be symbolic of six business leaders gathered together at a Roundtable to share and exchange information.As the practice began to develop, six "prime strategies" emerged. Since they are cyclical in nature, the circle and stars logo became a visual reminder of this sequential and repeating process.
When tweaking the graphics for the new web site, the circle and stars began to look like a captain's wheel. As the one at the helm of your business, you are charting and navigating your course every day. In your role as business leader you are the "captain of your ship".
It's been fun watching the evolution of the logo as the practice has evolved.
If you can see any other symbolism in the logo, please share it. I'll add it to the legend.